My Professor Was Featured on “Diva Marketing Blog”

First of all, if you are asking yourself, “What the heck is Diva Marketing?” I will tell you.

Diva Marketing is a state of mind. It’s an approach to marketing that’s fun, bold and savvy … but always strategically aligned with your brand’s objective. (Toby Bloomberg)

Bloomberg started this blog in May of 2004 in hopes to create a fun atmosphere online to share news, hot trends, new tips, cool ideas, and effective strategies in marketing.

Urkovia Andrews is my professor for two classes — PR Event Management and PR Research. One afternoon when walking through Veazy Hall (every communication arts student’s second home), I noticed a newsletter on the bulletin board announcing Mrs. Andrews’ feature on this popular blog.

The title of the post is “Atlanta Women In Social Media Marketing” and is the sixth post of Bloomberg’s continuous series. This series puts the spotlight on remarkable women who work in social media marketing in the metro Atlanta area.

Mrs. Andrews is one of three women selected for this post. They were interviewed about their views on social media marketing, their favorite tactics, and about their integration of it into their courses as professors.

I read that Mrs. Andrews enjoys the rush and immediacy of social media and networks. She really likes to be able to share information with others who also share the same hobbies, activities,  and interests. In 2006 was when she first integrated the web by maintaining a website for her classes, but Fall 2009 was her first semester going beyond that one website. She now uses Skype and PROpenMic. Along with other PR students, I follow her on Twitter and read her blog, so these are two avenues I know of personally that she has taken as far as online social media and networking:



About jasminestewart87

Posted on February 3, 2010, in Blogosphere, GA Southern - PRCA 3330, PR and Marketing Topics. Bookmark the permalink. 2 Comments.

  1. Hi Jasmine – Thanks for the shout out! It was a true pleasure interviewing Prof Andrews for Diva Marketing’s series on “Where are the Atlanta Women in Social Media.” It’s very exciting to see how social media is being integrated into your course.

    Best of luck with your studies. Oh .. and I’m a def a “diva” and not a “divo” 😉

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