15 Tips for Media Peoples for Avoiding Legal Dilemmas!
Decided to share some information I obtained from reading Chapter 3 of my PR Writing textbook:
Enjoy… And stay out of trouble 😉
Tip # 1 ~ Do not write misleading press releases! Do not use deceptive tactics.. In the end, you will pay.
Tip # 2 ~ Do not break the rules of insider trading. “Inside information” is considered “INSIDE” for a good reason.
Tip # 3 ~ The best way to advertise is truthfully! Dishonesty can hurt the consumer, the company, the investors and yourself!
Tip # 4 ~ Be careful not to overstep the boundaries of privacy. Be up front and get proper permission before taking any action.
Tip # 5 ~ Speaking of permission, you not only need to obtain authorization from the corporate big men, but also from the little people! (i.e. Don’t get into trouble for using photos/clips of citizens without their consent).
Tip # 6 ~ Good money is clean money! Steer clear of bribery deals and your colleagues who do it.
Tip # 7 ~ If there were facts available that were critical to your finances, health or safety, would you want anyone to hide it from you? Don’t hide vital information from people.
Tip # 8 ~ False info that is printed (libel) or spoken (slander) go under the collective term “defamation.” Just be honest at all times or be prepared to experience heavy conequences. TRUTH is the ONLY defense against it.
Tip # 9 ~ Double-check your sources, your information and your final content for confirmation, truthfulness and accuracy.
Tip # 10 ~ Have appropriate signed photo releases before publishing. Implied consent can be shaky at times.
Tip # 11 ~ The ONLY information allowed to be released about an employee is name, title/job description, confirmation of and length of employment.
Tip # 12 ~ Never harass, discriminate or embarrass people.
Tip # 13 ~ To ensure that you will not get into copyright troubles, remember two things: First, which materials should be copyrighted, and second, how to use other people’s copyrighted materials correctly.
Tip # 14 ~ Be cautious with popular trademarks that are so common that they seem like common nouns/verbs. In other words, capitalize Kleenex, Chap Stick and Band-Aid!
Tip # 15 ~ Understand that work created AT work, FOR work, belongs to your company and not you 😦 , so make note of the phrase “work for hire.”