Writing a News Release
After reading Chapter 5 in our PRCA3330 text book, here are some key pointers you may find helpful. [Public Relations Writing and Media Techniques, 6th ed. by Dennis L. Wilcox]
- Three things are required for a good news release: (1) use a standard format as your guide, (2) consider your audience when determining what information to provide, and (3) remember that the content has to be timely.
- Consider the following during your planning period: the subject and focus of your message, the target audience and how they should benefit, the company/organization’s objectives, what the most important pieces of your content and how you will tailor them for the audience.
- Have your Associated Press Stylebook on hand, of course!
- News releases can announce new products, big sales, contests, grand openings and more, they can be reactions or responses to special events, they can report bad news such as scandals, rumors or crimes and they can announce news with a local angle.
- Final tips: (1) Be brief, (2) check for punctuation, spelling, and grammatical errors, (3) use a headline, maybe even subheadlines, and (4) do not forget to include contact information!