~TOPIC 8: Exploring Lead-Writing~

For PR Writing class, our professor instructed us to take an online class: Poynter’s News University – The Lead Lab Course

So here are some new things I learned about writing the lead for a press release:

  • Always, always, ALWAYS go back and revise your lead
  • Contrary to myth, leads are not required to always contain attribution
  • There are two types of direct leads: summary (basic) and analysis (of the event at hand)
  • There are four types of delayed leads: anecdotal (a quote to illustrate the story), significant detail (close-up of story), emblem (using a single instance or person to demonstrate a broader story) and round-up (several anecdotes or emblems)

About jasminestewart87


Posted on March 7, 2010, in GA Southern - PRCA 3330. Bookmark the permalink. Leave a comment.

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