PR: How to Get in GOOD With Journalists
[The information in this blog post was obtained from my PRCA 3330 text, in Chapter 11 – Public Relations Writing and Media Techniques, 6th ed. by Dennis L. Wilcox.]
Research shows that MEDIA RELATIONS is the one primary duty for PR staff in firms and PR departments in the corporate world. As PR peoples, we are THE “middle man” between the company and the media outlets! Thus, as spokespersons for our client or firm, it is vital that we make note on how to effectively perform our job as media contacts and maintain a good relationship with journalists! Tips are as follows:
- NEVER send material that is poorly written! Revise everything before submission.
- Be punctual! Meet deadlines and be on time to meetings/conferences.
- Don’t send too many e-mails and faxes. Don’t call too much or be bothersome showing up at their place of work.
- Be honest and ethical! Just because something is not illegal does not mean it is right.
- Show appreciation. But do not bribe and avoid gimmicks!!
- Protect your confidential sources. Don’t break promises.