“My Black is Beautiful”
Sponsored by Procter & Gamble, BET will be airing their second season beginning May 2, 2010 of the television series “My Black is Beautiful.” Other partners include Crest, Olay, Tampax, CoverGirl, and Pantene.
This national campaign first made its way to the tube when it featured First Lady Michelle Obama on an inaugural episode in January 2009. The TV show will be hosted by well-established ladies of African-American descent and was designed to inspire and celebrate the beauty, power, and image of African-Americans.
Season 1 episode topics included the definition of Black beauty, shades of black, hair care, and body image and esteem. Season 1 was hosted by Tasha Smith (hilarious & hot, new actress from Tyler Perry movies), as well as panelists Tatyana Ali (actress known most for her role as “cousin Ashley” on Fresh Prince From Bel-Air), actresses Vanessa Williams, Wendy Raquel Robinson, Victoria Rowell, Sonja Sohn, and Kim Fields, and music artists Erica Campbell and Chrisette Michelle! And I can’t wait to see what Season 2 holds! New topics will include fashion, fitness, finances, and more…
In addition to the TV series, the “My Black is Beautiful” campaign includes a tour, discussion guide, and a Web site. Click their logo above to visit their site so you can join the movement, sign up for the e-newsletter, and to get tour dates.
And most of all, TUNE IN ON SUNDAY, MAY 2 @ 1:00PM!