TIGER WOODS: Crisis Management

What do YOU think Tiger should do to earn his stripes back?


Here are some of my opinions on the management of his affairs crisis. Feel free to express yours!

  1. A delayed response to the first release of the car-crash incident/affair accusations was unacceptable! If you don’t get in front of the story, the story will get in front of you! A delayed response? That’s equivalent to a wife asking her husband if he had been having an affair. “Uh, honey, I’ll get back with you on that tomorrow!” Also, keep a consistent flow of updates to build credibility. In other words, don’t suddenly go into hiding. That’s cowardly. (What’s wrong, Tiger? Cat got your tongue?) Own up to your mistakes as soon as possible – especially when you are a public figure. Deal with the public then handle your issues in private. Besides, a late response just gives the public too much opportunity to make negative assumptions and for curiosity and concern to grow!
  2. Be STRONG! Don’t get caught crying over spilled milk in front of the cameras looking like a deer in headlights. That is all.

About jasminestewart87


Posted on April 19, 2010, in GA Southern - PRCA 3330, PR and Marketing Topics, Uncategorized. Bookmark the permalink. 3 Comments.

  1. I totally agree with you on this topic. My main reaction when I first heard about this back in December was that it seemed as if they were trying to cover something up. It might be unfair to judge the situation outright before all the facts are heard, but the way in which they responded to this crisis gave cause for speculation. By delaying his response, Tiger’s publicists gave the whole country plenty of time to jump to conclusions. Another great example of this type of crisis is Ben Roethlisberger’s situation. His response was delayed as well and we really didn’t hear much from him until after the prosecution dropped the charges. It makes it look like he’s waitig on an opportunity to pick a stance based on the current situation, instead of just owning up to his mistake.

  2. Thanks for reading and commenting, Chris!! I do agree, I feel as if it was unfair for me to judge any situation that does not include me. But looking at this from a public relations point of view, the delayed response was definitely not a wise choice.

  1. Pingback: Blog Comments « Chris Yates

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