TIGER WOODS: Crisis Management
What do YOU think Tiger should do to earn his stripes back?
Here are some of my opinions on the management of his affairs crisis. Feel free to express yours!
- A delayed response to the first release of the car-crash incident/affair accusations was unacceptable! If you don’t get in front of the story, the story will get in front of you! A delayed response? That’s equivalent to a wife asking her husband if he had been having an affair. “Uh, honey, I’ll get back with you on that tomorrow!” Also, keep a consistent flow of updates to build credibility. In other words, don’t suddenly go into hiding. That’s cowardly. (What’s wrong, Tiger? Cat got your tongue?) Own up to your mistakes as soon as possible – especially when you are a public figure. Deal with the public then handle your issues in private. Besides, a late response just gives the public too much opportunity to make negative assumptions and for curiosity and concern to grow!
- Be STRONG! Don’t get caught crying over spilled milk in front of the cameras looking like a deer in headlights. That is all.